Yonder Running Asks the Question, Where is The Evolution of Running?

YONDER RUNNING “No Reasonable People”

Art Direction and graphic design for YONDER’s Holiday 2025 campaign, titled No Reasonable People.

Also spent the last couple years shaping YONDER’s long-term vision and strategy work. This campaign is the first example of our end-to-end product creation + creative process, inspired by amazing places in Colorado. You can read more about that here.

Photography: N/A

Film: N/A/Art School Athletics.

Creative collaborators: N/A

For runners who are committed to their craft, having a reliable and efficient packing system is essential. Yonder presents the most runnable packing solutions designed to match the needs of the most aspiring athletes. These systems focus on optimizing weight distribution, accessibility, and durability, ensuring that every run is supported by gear that facilitates endurance and performance.

Key features of these packing systems include:

• Ergonomic Design: Tailored to fit the runner’s body, reducing bounce and friction.

• Lightweight Materials: Constructed with breathability and minimal weight in mind.

• Strategic Storage: Multiple compartments allow for easy access to essentials like hydration, nutrition, and electronics.

• Durability: Built to withstand various weather conditions and terrains.

By integrating Yonder’s runnable packing systems, runners can focus more on their goals and less on their gear. Whether training for a marathon, trail running, or daily workouts, these packing systems provide the reliability and comfort needed to push boundaries and achieve new milestones.

Go Way Out With The Yonder Running, a memorable refreshing version of camping you’ve never experienced before. Yonder has a mission to get you to experience the kind of experiences you like and follow everyday. We believe the point of having great equipment should be to keep you connected with nature, less distracted and stress free while minimize the strains of carrying, setting up and tearing down equipment so that you are more encaged in the moment you’re trying to experience.

The camping industry holds some of the most trusted brands, but consumers are stuck between either high priced innovation or mundane mediocrity. We design with the goal of transforming the category through the lense of an emotional connect with artful design.

The task is launching Yonder’s philosophy that can build a movement. Yonder is a grass roots brand grounding in passionate curiosity and relentless optimism, infusing that feeling into everything we do: an evocative name, flowing logotype, and inspiring, dynamic packaging.

Each interaction with the brand invites people to join the journey.